Hi, I'm Kim.
I’m a product designer with 8+ years of experience turning complex customer needs, behavioral insights, and business goals into products that are simple to understand and meaningful to use.
Today, I lead consumer product design for General Motors Insurance at GM Financial, where I work across complex, highly regulated experiences and help shape product strategy from discovery through delivery.
I combine hands-on product design with strategic influence, systems thinking, research, and cross-functional leadership. I stay close to the work while helping teams make better product decisions, raise the bar for design quality, and create experiences that scale.
Professional highlights
10+
growth initiatives
Led product design across acquisition, engagement, loyalty, and customer lifecycle experiences.
80%+
quote completion
Maintained a 80%+ digital auto insurance quote completion rate.
4
product ecosystems
Designing experiences across insurance, loyalty, connected vehicles, and customer acquisition.
What I bring
Product strategy
I translate customer behavior, research, and business goals into clear product direction and actionable design decisions.
Complex products
I make complicated products easier to understand and use, particularly in environments where trust, clarity, and regulatory considerations matter.
Systems thinking
I build and govern scalable design systems and connect experiences across products, journeys, and teams.
Hands-on design
I remain deeply involved in the craft, from interaction and visual design through prototyping, testing, and refinement.
Cross-functional influence
I partner closely with product, engineering, research, analytics, marketing, and leadership to move ambiguous problems toward better outcomes.
Mentorship & design quality
I coach and mentor designers informally, contribute to critique, and help teams establish a higher bar for thoughtful, customer-centered design.
General Motors Insurance
Making insurance easier to understand, trust, and act on.
I lead consumer product design for General Motors Insurance, working across complex insurance journeys where customers need clarity and confidence at critical moments.
My work combines product strategy, behavioral insights, research, experimentation, systems thinking, and hands-on design to improve experiences while supporting measurable business outcomes.
How I Accelerate My Workflow
Certifications
Research & Strategy
Microsoft Copilot, ChatGPT, FullStory
Ideation & Content
ChatGPT, Microsoft Copilot, Claude.ai
Design & Prototyping
Figma AI, Claude.ai, Claude Design, GitHub Copilot